OFFICIAL RULES – NO PURCHASE NECESSARY TO WIN.  Void where prohibited.

1) HOW TO ENTER:  Registered members of PineCone Research are automatically entered into the prize drawing by completing and submitting online this survey.  If a member does not want to complete and submit a survey online, the member may enter the sweepstakes by mail. To do so print name, address, city, state, ZIP or postal code and complete email address on a 3 1/2" x 5" piece of paper, insert in an envelope and mail to PineCone Research, 50 W. Rivercenter Blvd, 6th floor, Covington, KY 41011, Attn: Karen Scott. Mail entries must be postmarked by May 2nd, 2008 and received by May 16th, 2008. Limit one entry per member per survey/drawing. No responsibility is assumed by Sponsor, and entrants waive all claims for lost, late, illegible or misdirected surveys and mailed entries or for any problems of technical malfunction of any telephone network or lines, computer equipment, software, failure of any email service or any combination thereof including without limitation any damage to entrant's or any other person's computer resulting from participation in this promotion. All surveys become the property of the Sponsor. Any attempt to damage the PineCone Research survey site or undermine the legitimate operations of the promotion is a violation of criminal and civil laws.

2) PRIZES:  $1000 Prize: comprised of one $500 individual award and five $100 individual awards in US dollars. All taxes are the sole responsibility of the winner. No substitution or transfer of prizes permitted.

3) PRIZE DRAWING:  Winners selected in random drawings to be conducted on or about May 23rd, 2008. Independent judges decisions are final on issues relating to this sweepstakes. Judging will take place at PineCone Research, Covington offices. Winners will be notified by email within 5 business days of the drawing date. If sponsor is unable to contact potential winner by email, a written mail notification will be sent.

4) GOVERNING LAW:  By entering, entrants agree that all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrant’s rights and obligations, or the rights and obligations of the Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Kentucky without giving effect to any choice of law or conflict of law rules. By entering, entrants consent to the jurisdiction and venue of the federal, state and local courts located in Kenton County, Kentucky.

5) WINNERS LIST: Prize winners will be posted on the PineCone Research website.

Sponsor:
PineCone Research is owned by The Nielsen Company which has its corporate headquarters at 770 Broadway, New York, New York 10003.